Hammersmith provides specialized services to property owners and developers of luxury properties. These services range from pre-acquisition and development analysis, valuation, planning, and branding; to on-site marketing:

Parcel Acquisition & Disposition Hammersmith acts on a confidential basis, where required, as an agent for institutions, corporations and individuals for both acquisition and disposition of real property.

Analysis of proposed acquisition and development plans At the pre-development or pre-acquisition phase, Hammersmith prepares feasibility studies and market surveys, highest and best use analysis, and works with architects to propose unit distribution, layout, and amenities, and can recommended sales and rental pricing.

Co-branding and Partnerships At the design and planning phase, effective partnerships can help turn residential and commercial development from a commodity into a differentiated product. Consider the partnership between Armani/Casa and 20 Pine Street The Collection. Or the partnership between Martha Stewart and KB Homes to create a development based on her aesthetic. In strong markets, the alliance of these brands may command greater ROI through higher prices and shorter sales cycles. In slow markets, these co-branding arrangements can provide an effective catalyst to differentiate your product from more generic developments.

Marketing & Sales Our marketing division operates as an in-house agency providing tailored marketing services, including: advertising (market research, photo shoots, property branding and logo design), public relations, preparation of marketing materials (brochures, web sites, virtual tours), direct mail, special events, and on-site sales. Our principals and projects have been featured on ABC, CBS, NPR, BBC US and UK, MTV Brazil, People, Page Six, Glamour, AP Wire, and over 200 regional publications. For an example of some of our work, please check out our current ad campaign here.

For additional information, please email or contact us at our main number.